Line Optimizer
A powerful financial and attribute planning tool to give you greater visibility of the design process.
During assortment planning and the initial development of new product lines, inefficiencies rooted in a lack of visibility and collaboration, can cause the overall product development cycle to stretch from weeks into months. Despite this protracted time line, and the many resources dedicated to putting a product line together, most companies still come out of the design and development phase with many categories either over or under developed.
Line Optimizer provides merchandisers with financial planning and attribute planning tools and visibility of the design process that they need in order to merchandise new collections at the beginning of each season. You can associate the attributes, planned selling price and estimated units for each new style developed by the designers in Storyboard, or directly in Line Optimizer’s line plan. The attributes and estimated buys on the line plan styles automatically roll up to the collection and division levels to compare with the financial and attribute plans. Current line financials and attributes can be analyzed against last year's and future financial and attribute plans.
Visibility between the design and merchandising functions eliminates over and under development of desired attributes in the line plan. Financial potential for each product mix can be maximized using analysis of cost and margin during the planning stage.
When working in tandem with Storyboard, fabrics and colors can be mass-associated with the line plan styles from the shared Storyboard clipboard, available in the folder view in Line Optimizer. Different views such as style with attributes, colorways, fabric, channels and deliveries available in the line plan can be printed in high resolution using Storyboard.
Typically, communication tends to be at the collection/range level in the concept and planning phase, and this is easily achieved with the creation of comments at the folder or collection level. Catalogs can be planned using live line plan products and marketing information.
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